A campaign in MusicLaunch represents one music release — single, EP, or album. Everything for that release lives inside it: tasks, phases, calendar posts, budget, collaborators, songs, and more.
Creating a campaign
Click the campaign dropdown at the top of the sidebar
+ New Campaign asks for a name and creates the campaign right away. It becomes the active campaign — open Campaign in the sidebar to see its dashboard, where you can click the campaign name, the artist name or the genre ("Set genre" when there is none) to edit them. The release date, release title and type (Single, EP or Album) are edited the same way.
Add phases
Click Template in the Campaign toolbar (it also appears in the empty Phase Timeline) to start from Single Release, Album/EP Release (Foundation through Long-Term Growth) or Tour/Shows — each adds its phases with starter tasks — or click + Add phase in the Phase Timeline to name and color your own.
Or have your Release Manager generate one
With your team (included for your first 30 days), "Generate Campaign" has your Release Manager create a new campaign from the release details you enter — five phases with dated tasks.
Start adding tasks
Add Task opens the task dialog. Its Phase picker lists the phases you created (or just "No phase" until you add some).
Phases and tasks
Each campaign is divided into phases (e.g. "Pre-Release", "Release Week", "Sustain", or the five-phase album plan from Foundation to Long-Term Growth). Phases hold tasks: they drive the colored Phase Timeline strip, the groups in List view, and the phase badge on Kanban cards. Click a phase name in List view to rename it, and use the trash icon on its header to delete it — its tasks are kept and move to "No phase". Inside a phase you can drag tasks to reorder them, mark them complete, and set priorities and due dates. To move a task to a different phase, open it and change its Phase field.
Switching between campaigns
The campaign dropdown at the top of the sidebar lets you jump between campaigns. The active campaign filters most of what you see — your calendar, performance, budget, collaborators — to that release. Contacts and gear are shared across all your campaigns.