The Content Calendar is where you plan your social media output around your release. See the month at a glance, batch-create a posting schedule, let your Content Planner draft a week of posts, and track what is a draft, scheduled, published (or sent to TikTok) or failed.
Creating posts
- Click any calendar day, then "New Post on this Day", to add a post for that date
- Or click "New Post" in the toolbar to add at any time
- Pick the platform(s), write the caption, attach a photo or video (from your Mac, Media Hub or the camera), then choose Post now, Schedule or Save as draft
- Click any post to open it in the same composer and change anything: text, media, date and time, content type, hashtags, notes, repeat
- Dots are color-coded by platform; hover one to see its status
- The Upcoming list under the month: click a row to open it, or use the Send, Edit and Delete buttons on the row (Delete asks first)
What the statuses mean
- Draft — saved, not going out
- Scheduled — goes out by itself at its time
- Reminder — a scheduled post on a platform MusicLaunch can't post to by itself (X, Threads or Bandcamp); at its time you get a reminder and post it yourself with Copy & Open
- Published — already posted
- Sent to TikTok — tap its notification in TikTok's Inbox to finish and post it
- Failed — it didn't go out; it is listed under "Needs attention" with Publish now, Reschedule, Dismiss (takes it off the list and keeps the post) and Delete (deletes the post; asks first)
When scheduled posts go out
Scheduled posts go out while MusicLaunch is running on your Mac. Closing the window is fine: MusicLaunch stays in the menu bar and keeps posting. If you quit it, or the Mac is asleep or off, posts wait: one that is less than 24 hours late goes out when MusicLaunch next runs, and one that is later than that is marked Failed instead of being posted late. To keep MusicLaunch in the menu bar all the time, turn on Settings → Posting → "Open MusicLaunch at login". Only the profile that is open posts. To move a post, open it and change its date or time.
When a scheduled post fails or is missed, MusicLaunch shows a macOS notification (if you allow notifications for MusicLaunch) and lists the post under "Needs attention" at the top of the Calendar, with the reason and buttons to publish it now, reschedule it, dismiss it (the post is kept) or delete the post. A reminder is listed there too, with Copy & open instead of Publish now. Delete removes the post itself, not just the notice, and nothing changes on the platform.
Campaign tasks on the Calendar
Your campaign tasks show on the Calendar as yellow squares on their due dates. Click one to see the task, open its campaign, or delete it. Deleting a task here also removes it from your campaign plan on the Campaign page, so MusicLaunch asks first.
Batch Post Wizard
For high-volume campaigns (album rollout with 30+ posts), "Batch Create" in the toolbar lays out a whole set of posts across platforms and dates: pick a time of day, write each post, attach a photo or video to each ("Attach photo or video" picks a file from your Mac; "Media Hub" reuses one already in the app), then choose "Save as drafts" or "Schedule to post automatically". An Instagram post needs a photo before it can be scheduled, TikTok a photo or video, and YouTube a video. "Generate Week" and "Auto-Draft" have your Content Planner (included for your first 30 days, then with a team plan) draft posts for you. Generate Week plans a week you look through first and keep the posts you want. Auto-Draft asks which platforms and which days (1, 3 or 7, from the day you pick), then saves each draft on its day at 10:00 AM. Both save drafts, so nothing goes out until you schedule or post each one.
