MusicLaunch comes with a team of 15, each named for the music-business job it does and tuned for one part of the app. They're context-aware — each one sees only the data it needs (your current campaign, your contacts, your songs, etc.) so its suggestions are specific to what you're working on. Your team members are AI assistants. Each one introduces itself that way at the start of a chat, a small line under the message box says your team runs on AI, and any member will tell you so if you ask. The first time Your Team opens on a Mac, a short card explains what goes online; Settings → Your Team says it too.
Every assistant also knows your artist name and genre, so what it writes fits your style. It uses the Genre set on your campaign: to change it, click the genre at the top of the Campaign page (it says "Set genre" when there is none). With no genre set, it goes by the genres on your Sync Licensing tracks, or writes without assuming a genre.
What your team works from
Your team works from your own MusicLaunch data and its built-in knowledge of the music business: they analyze your numbers, advise on promotion and help write your promo materials (pitches, captions, press releases, bios). They never help make the music itself: no lyrics, melodies, chords, arrangements, or recording and mixing advice. They can tell you about your finished songs, such as which one to send to bloggers first. They don't draft agreements, contracts or other legal documents, not even samples or templates, and they don't give personal tax advice: they can explain in general what an agreement usually covers and which questions to ask, and suggest a music lawyer or a tax professional. They don't search the web or look up live information, such as a venue's current calendar or today's prices, and that built-in knowledge can be out of date. Treat a venue, curator or outlet it names from its own knowledge as a lead to check, and confirm anything time-sensitive before you act on it.
The 15 assistants
- Release Manager (Campaign) — strategy, planning, idea generation for your release
- Content Planner (Calendar) — content ideas, posting cadence advice
- Social Strategist (Social Hub) — caption brainstorming, hashtag strategy
- Publicist (Contacts) — pitch drafting, outreach strategy
- Analyst (Performance) — interpret your metrics, spot trends
- Business Manager (Budget) — spending advice, ROI analysis
- Studio Manager (Producer's Pad) — session planning, tracking progress, what's stalled
- Royalty Admin (Collaborators) — split sheets, credits, royalties
- Gear Tech (Gear) — gear values, insurance, warranties and maintenance
- Merch Manager (Merch & Promo) — merchandise planning, promo strategy
- Brand Manager (Artist Retreat) — bios, press kit check, promo angles from your finished songs
- Sync Agent (Sync Licensing) — pitch strategy, catalog metadata, supervisor outreach
- Media Manager (Media Hub) — release media checks, matching files to posts, alt text and captions from your description (works from file details only; it cannot see inside files)
- Booking Agent (Contacts → Local Scene) — venue and promoter pitch drafts, co-bill ideas, show promo timelines, setlist orders, tour routing (drafts and advises only; on the Contacts → Local Scene tab)
- Manager (everywhere) — big-picture strategy and any music-business question that doesn't fit elsewhere
Two team members are reached a little differently: the Media Manager appears whenever Media Hub is open, and the Booking Agent appears on the Contacts → Local Scene tab (the other Contacts tabs use the Publicist). The Calendar page also has a Booking Agent button, under the page title, for planning and promoting shows; click Back to Content Planner, or close Your Team, to return to the Content Planner. The button at the top right of the window always names the team member you are talking to. Don't want AI at all? Settings → Your Team → Hide Your Team hides your team and the Help chat everywhere.
Team tools outside the chat
Beyond chat, your team also does specific jobs: Campaign Generator (auto-generate phases + tasks from a release date), Content Plan (Calendar → Generate Week / Auto-Draft), Sync Finder (Sync Licensing → Find Opportunities), Brief Matcher, Pitch Email drafting, Gear Valuation, Gear Analysis.
Usage limits per tier
Your team's usage is metered. Each plan has both a monthly allowance (counted in tokens) AND per-feature daily limits:
- Backstage Pass ($15/mo): 1M tokens/month, base daily limits
- VIP ($35/mo): 3M tokens/month, 3× daily limits
- All Access ($150/mo): 10M tokens/month, 10× daily limits
When you hit a limit, you'll see a clear message saying which limit was reached and when it resets, with an "Upgrade plan" button on Backstage Pass and VIP ("Get a subscription" during the included 30 days or the encore week; on All Access, the reset time only). Per-feature daily limits reset at midnight in your local timezone. Monthly budgets reset on the 1st.
