# MusicLaunch

> MusicLaunch is a desktop app for independent musicians that keeps a whole release campaign in one place: tasks, social posts, press and playlist contacts, performance numbers, budget and sync licensing, plus songwriting and production tools. It runs on macOS, stores its data on the user's own Mac, and is sold as a one-time purchase with optional monthly plans for its built-in team of AI assistants.

This file is a plain-text summary of the MusicLaunch website for AI assistants and other text-only readers. Each help guide linked below is its own Markdown file and is also built into the app; their full text is in one file at https://www.musiclaunchapp.com/llms-full.txt.

**Key facts**

- Availability: MusicLaunch for macOS is available now from the download page (version 1.0.3, released October 15, 2026).
- Platform: macOS 12 (Monterey) or later, Apple Silicon or Intel, with at least 4 GB of RAM and 1 GB of free disk space. Mac only for now.
- Price: the base app is a one-time purchase, $99 at our launch price ($150 after launch). No date has been announced for that change. Every section and all 1.x updates are included. The 30-day money-back guarantee covers the app purchase only.
- License: one license works on one Mac at a time. Moving to a new Mac, having a lost key emailed again, and freeing a license from a lost or broken Mac are self-serve at https://www.musiclaunchapp.com/license/.
- Team plans: optional monthly plans for the built-in team: 15 AI assistants in release-team roles such as Manager, Publicist and Booking Agent, working from the user's own campaign data. Backstage Pass $15/month (up to 2 artist profiles), VIP $35/month (3X the monthly allowance, up to 5 artist profiles) and All Access $150/month (10X the monthly allowance, up to 20 artist profiles). The team is included for the first 30 days after activation. After that, every section of the app still works without a subscription, but the team and its generators need a plan. Owners add, switch or cancel a plan themselves, in the app under Settings → License or at https://www.musiclaunchapp.com/license/, without buying the app again.
- Campaign planning: Campaign Dashboard, Kanban task board, release checklist, and several release campaigns side by side.
- Content and social: Content Calendar, Social Hub (post composer and metrics), Studio for short videos, and Media Hub (files and a Music Library).
- Contacts and outreach: contact database, pitch emails and follow-up sequences sent through Gmail, Local Scene directory, and SMS campaign drafts (it does not send text messages).
- Performance and budget: follower growth charts, cross-platform comparison, fan funnel log, Playlist Tracker, imports of distributor reports and royalty statements, and Budget Tracker.
- Music business: Sync Licensing catalog, submission pipeline and earnings log, Collaborators directory with split sheets, and Merch & Promo (smart links, QR codes, merch mockups, flyers from 12 classic templates and 23 genre styles, stickers and pin-back buttons, and name banners for Bandcamp and YouTube).
- Production and writing: Producer's Pad (a production tracker for each song), Gear inventory, Artist Retreat (lyrics, chord sheets, setlists and bios in a private space that can be locked with its own password, plus songwriting tools), and Spark Plug, a record button on every screen (⇧⌘I) that records audio ideas as 24-bit WAVs in Media Hub → Ideas.
- Posting and email: direct connections to YouTube, Facebook Pages, Instagram (Business or Creator accounts), TikTok (uploads arrive as a notification in TikTok's Inbox, to finish and post in the TikTok app), Bluesky and Gmail. X, Threads, Mastodon, LinkedIn, Tumblr, SoundCloud and Bandcamp are copy-and-open: the app copies the post and opens the site.
- Data: local-first. Campaign data is stored in a SQLite database on the user's Mac and nothing syncs through a cloud; media files are kept in a folder on the same Mac. Most sections export their lists to CSV and Excel, and the Google Sheets option copies the table to the clipboard. Most features work offline; posting, team requests, platform numbers and license checks need an internet connection. Some things leave the Mac for the feature that needs them: published posts and emails; photos posted to Instagram, Facebook or TikTok (held for one to two days on uploads.musiclaunchapp.com); a copy of a track run through Deep Analysis with the user's own Cyanite account; AI requests with the campaign data they need (through MusicLaunch's server to its AI provider); license checks; Music Business News feed requests, sent straight to each publisher; and an anonymous monthly usage report that can be turned off.
- Who makes it: built by an independent musician, Mike Grebb, and published by MBG Creative Services LLC. Support: hello@musiclaunchapp.com.

**What it does not do**

- Windows is not available yet (a Windows version is in the works, with no date), and there is no iPhone, iPad, Android or web version.
- It is a single-user app. There are no shared workspaces, team logins or real-time collaboration.
- It is not a music distributor. It does not deliver releases to Spotify, Apple Music or other stores.
- There is no cloud sync between Macs, and MusicLaunch keeps no copy of the app's data; data comes back only from the user's own backups.
- There is no free trial. A license key is needed to use the app.
- The app purchase on its own covers one artist profile. Additional artist profiles need a plan: up to 2 with Backstage Pass, 5 with VIP and 20 with All Access.
- Smart links are exported as an HTML page for the user to host; MusicLaunch does not put the page online.
- The team's AI assistants work from the user's own MusicLaunch data and their built-in knowledge of the music business, and do not search the web or look up live information. They never write or shape the music.
- Instagram posting covers photo posts only, not videos or Reels. YouTube uploads arrive on the channel as Unlisted.
- It does not detect Spotify playlist adds; the Playlist Tracker is a manual log of pitches.
- Spark Plug records audio only, with no editing.
- Scheduled posts and email follow-ups go out only while MusicLaunch is running and the Mac is awake. The app does not read the Gmail inbox.
- Sales are currently limited to customers in the United States.

## Product pages

- [Home](https://www.musiclaunchapp.com/): Overview of the app, with screenshots.
- [Features](https://www.musiclaunchapp.com/features/): Every section of the app and what it does.
- [Release Team](https://www.musiclaunchapp.com/team/): The team's 15 AI assistants and a comparison of the three plans.
- [Pricing](https://www.musiclaunchapp.com/pricing/): The one-time app price, the team plans, and a pricing FAQ.
- [Download](https://www.musiclaunchapp.com/download/): The macOS download and the system requirements.
- [License Help](https://www.musiclaunchapp.com/license/): Self-serve help for a lost license key, moving to a new Mac, freeing up a license, and adding or managing a plan.
- [Help Center](https://www.musiclaunchapp.com/help/): Index of every help guide, as web pages.
- [About](https://www.musiclaunchapp.com/about/): Who built MusicLaunch and why, with contact details. Mike Grebb, an independent singer-songwriter and producer, finished building it in late 2026 and is using it for his own new album, due in early 2027.

## Help guides: Getting Started

- [Welcome to MusicLaunch](https://www.musiclaunchapp.com/help/welcome.md): What MusicLaunch is, how it works, and how to get the most out of it.
- [License & Activation](https://www.musiclaunchapp.com/help/license-activation.md): How to activate your license, move it to a new Mac, and find a lost key.
- [Keyboard Shortcuts & Power-User Tips](https://www.musiclaunchapp.com/help/keyboard-shortcuts.md): Move faster around MusicLaunch with shortcuts and hidden tricks.
- [Music Business News](https://www.musiclaunchapp.com/help/music-news.md): The headlines card on the Dashboard: where the news comes from, choosing sources and adding your own feeds.

## Help guides: Campaigns & Planning

- [Campaign Dashboard](https://www.musiclaunchapp.com/help/campaign-dashboard.md): Create and manage your music release campaigns from idea to launch.
- [Media Hub](https://www.musiclaunchapp.com/help/media-hub.md): Centralized library for album art, photos, videos, and other media assets, plus your Spark Plug ideas.

## Help guides: Social & Posting

- [Content Calendar](https://www.musiclaunchapp.com/help/content-calendar.md): Plan and schedule social media posts across all your platforms.
- [Social Hub & Connecting Accounts](https://www.musiclaunchapp.com/help/social-hub.md): Connect Instagram, Facebook, YouTube, TikTok and Bluesky, see what each connection can do, use copy-and-open for the rest, and reuse past posts with the Content Recycler.
- [Composing & Publishing Posts](https://www.musiclaunchapp.com/help/compose-post.md): Write posts once, publish to multiple platforms, schedule for later, or send immediately.
- [Studio (In-App Recording)](https://www.musiclaunchapp.com/help/studio.md): Record short videos with your camera and mic, or import a clip from your Mac or Media Hub, then trim, filter, caption, and post them.
- [Influencer Outreach](https://www.musiclaunchapp.com/help/influencer-outreach.md): Learn how creator outreach works, browse outreach services, and track every pitch.
- [Connecting Instagram & Facebook](https://www.musiclaunchapp.com/help/oauth-setup-meta.md): Step-by-step OAuth setup for Meta platforms, and common errors.
- [Connecting Gmail & YouTube](https://www.musiclaunchapp.com/help/oauth-setup-google.md): Google OAuth setup for email + YouTube channel posting.
- [Connecting TikTok](https://www.musiclaunchapp.com/help/oauth-setup-tiktok.md): TikTok OAuth setup, video upload behavior, and known limitations.
- [Connecting Spotify](https://www.musiclaunchapp.com/help/oauth-setup-spotify.md): What a Spotify connection does, why it may be refused, and where your Spotify numbers really come from.

## Help guides: Contacts & Outreach

- [Contacts & Outreach](https://www.musiclaunchapp.com/help/contacts.md): Build a music industry rolodex — press, playlists, venues, bookers, and more.
- [Pitch Email & Sequences](https://www.musiclaunchapp.com/help/email-sequences.md): Send pitch emails via Gmail, start from a template or a draft from your team, and set up automated multi-step follow-up cadences.
- [Local Scene](https://www.musiclaunchapp.com/help/local-scene.md): Map venues, bookers, fellow artists, and music spots in your city.
- [SMS Campaigns](https://www.musiclaunchapp.com/help/sms-campaigns.md): Write SMS blasts, pick recipients from Contacts, and hand the message to your texting tool.

## Help guides: Performance & Analytics

- [Performance Dashboard](https://www.musiclaunchapp.com/help/performance.md): Track streaming, social growth, and engagement across platforms.
- [Playlist Tracker](https://www.musiclaunchapp.com/help/playlist-tracker.md): A manual log of your playlist pitches — statuses you set yourself, synced to Contacts and the Calendar.

## Help guides: Production & Recording

- [Producer's Pad](https://www.musiclaunchapp.com/help/producers-pad.md): Track each song's production status, track by track, from writing to final master.
- [Gear Tracker](https://www.musiclaunchapp.com/help/gear.md): Inventory your instruments, mics, plugins, and hardware. Track receipts, warranties, and values.
- [Collaborators](https://www.musiclaunchapp.com/help/collaborators.md): Manage your creative team — producers, engineers, designers, videographers, and more.
- [Artist Retreat](https://www.musiclaunchapp.com/help/artists-corner.md): Creative space for lyrics, setlists, bios, and press copy, plus the songwriting tools.
- [Songwriting Tools](https://www.musiclaunchapp.com/help/songwriting-tools.md): Chord tools, keys and scales with the theory reference, chord progressions, rhymes and a thesaurus, BPM & Metronome, and the Lead Sheet editor.
- [Spark Plug (Record an Idea)](https://www.musiclaunchapp.com/help/spark-plug.md): Record a quick audio idea from any screen with one click, or send ideas from your phone. They are saved as WAV files in Media Hub → Ideas.

## Help guides: Sync, Budget & Merch

- [Sync Licensing](https://www.musiclaunchapp.com/help/sync-licensing.md): Pitch your tracks for use in TV, film, ads, and games.
- [Budget Tracker](https://www.musiclaunchapp.com/help/budget.md): Plan a budget per category, log expenses and income, and keep a log of your ad campaigns' results.
- [Merch & Promo](https://www.musiclaunchapp.com/help/merch-promo.md): Smart links, QR codes, flyers, banners, merch mockups, stickers and buttons — promo assets for your releases and shows.
- [Building a Press Kit (EPK)](https://www.musiclaunchapp.com/help/press-kit.md): Assemble a press kit from the bio, press release, photos, and links you already keep in MusicLaunch.
- [Flyer & Promo Graphic Generator](https://www.musiclaunchapp.com/help/flyer-generator.md): Create show flyers, posters, social graphics and name banners from classic templates and genre styles.
- [Stickers & Buttons](https://www.musiclaunchapp.com/help/sticker-designer.md): Design stickers and pin-back buttons from genre kits or classic shapes, and export print-ready PNGs at real sizes.
- [Building Your Sync Catalog](https://www.musiclaunchapp.com/help/sync-catalog.md): How to add tracks with metadata that maximizes sync placement chances.
- [Sync Pipeline & Submissions](https://www.musiclaunchapp.com/help/sync-pipeline.md): Track submissions through every stage from pitch to placement.
- [Brief Matcher](https://www.musiclaunchapp.com/help/sync-brief-matcher.md): Have your Sync Agent match your tracks to incoming sync briefs in seconds.

## Help guides: Settings & Account

- [Your Team](https://www.musiclaunchapp.com/help/ai-assistants.md): Who is on your team, what each member does, and how the monthly allowance works.
- [Settings & Preferences](https://www.musiclaunchapp.com/help/settings-overview.md): License, profiles, theme, fonts, backups, Gmail, and security.
- [Backups & Data Recovery](https://www.musiclaunchapp.com/help/backups.md): How the hourly snapshots, a backup folder and Time Machine protect MusicLaunch data, and how to restore it.
- [Security & Passwords](https://www.musiclaunchapp.com/help/security-passwords.md): App password, Artist Retreat password, and how to get back in if you forget one.
- [Privacy & Telemetry](https://www.musiclaunchapp.com/help/privacy-telemetry.md): What anonymous usage data MusicLaunch collects, and how to opt out.
- [Dry Run Mode](https://www.musiclaunchapp.com/help/dry-run-mode.md): Test posts and emails without actually sending them — for testing and rehearsing.
- [Troubleshooting & Common Issues](https://www.musiclaunchapp.com/help/troubleshooting.md): Quick fixes for the most common problems.
- [Team Plan Limits](https://www.musiclaunchapp.com/help/tier-limits.md): Exact daily and monthly limits for each team feature, on each plan.

## Optional

- [Privacy Policy](https://www.musiclaunchapp.com/privacy/): What data the website and the app handle, and how.
- [Terms of Service](https://www.musiclaunchapp.com/terms/): The license terms and the refund policy.