An Electronic Press Kit (EPK) is the short package you send to press, playlist curators, bookers, and music supervisors: a bio, a press release for the current release, a press photo or two, streaming and social links, and contact details. There is no single "make my press kit" button in MusicLaunch — the kit is built from pieces that live in the sections below, and Campaign → Release Checklist tracks the two required press items, "One-sheet / EPK PDF" and "Press release written" (its header links straight to Artist Retreat).
Write the copy in Artist Retreat
Create a Biography document
Artist Retreat → New Document, type Biography. Keep a short version for playlist pitches and a longer one for features — every save is kept in version history, so you can trim without losing the long cut.
Create a Press Release document
Same place, type Press Release: headline, dateline, three or four paragraphs, and a boilerplate. Photos go in as Photo documents alongside them.
Export as PDF or Word
Open the document and click PDF ("Save as PDF") for your one-sheet, or use the "Export as Word (.docx)" button on the document card if a contact wants an editable file. To send it, click the Email button on a contact's row and use "Attach files", which opens your Mac's Open window, so the saved file can be on any drive ("From Media Hub", next to it, adds a file already saved in MusicLaunch). A pitch logged with New Submission can't carry an attachment.
Photos and links
- Press photos — add them as Photo documents in Artist Retreat: drag them from Finder onto the Media Files box or click it to choose them from your Mac (or attach them to a post or another saved item); Media Hub then shows those images in one place
- Streaming links — build a Smart Link in Merch & Promo, click Export HTML and upload the .html file to your own website or a free web host, then paste that page's address into the bio and press release
- Contact details — end every page with a press or booking email and your website or your Smart Link page's address
Have your Brand Manager check the kit (optional)
Open your Brand Manager (Your Team, in Artist Retreat) and choose the "Press Kit Check" quick action. It reads the documents you keep in Artist Retreat — bios, press releases, website copy, and which photos are on file — and tells you what is complete, what needs updating, and what is still missing. Your Release Manager's "Press Release" quick action drafts a release from your campaign details, and your Merch Manager's "Promo Materials" action helps plan one-sheets and other promo pieces. These need a team plan or your included 30 days; everything above works without one.
