Set per-category budgets (Marketing & Promotion, Production & Recording, Distribution, Live Shows, etc.) for each campaign, log actual expenses against them, and see where you're under or over.
Categories and planned amounts
Each campaign has a set of budget categories. Set a planned amount per category at the start of a campaign (e.g., $500 for Marketing, $1,200 for Production): click "Set budget" on the category's card, type the amount and press Enter. To change it later, click the amount. The One-time pill on the card can make it a Weekly, Monthly, Quarterly or Yearly budget instead, for example $50 a month for Marketing. Until a category has a budget, its card says "No budget set". Total Budget adds up the category budgets. As you log expenses, each card shows planned vs. spent vs. remaining. To rename a category, click the pencil next to its name.
Ad Planner
For paid ads (Meta, TikTok, YouTube, Google Ads), the Ad Planner tab is a log you fill in yourself: add each ad campaign, then use Log Metrics to enter spend, impressions, clicks, and conversions from the ad platform's own dashboard. MusicLaunch works out click-through rate and cost per click so you can compare platforms. It does not connect to your ad accounts, place ads, or import ad results.
Revenue and the ROI Calculator
On the Revenue tab you log money coming in by hand: streaming, Bandcamp, gigs, merch, sync, Patreon, teaching and more. Budget doesn't connect to Stripe, PayPal or Patreon.
The ROI Calculator (the button at the top of the Budget page) brings in what you have spent in each category from your logged expenses (only the current period for Weekly, Monthly, Quarterly and Yearly categories). You type the followers, streams and engagements each category brought, and it works out the cost per follower, stream and engagement. The numbers you type aren't saved. Ad Planner spend isn't included unless you also log it as an expense. Its "Money in vs. money out" line shows this campaign's all-time totals from the Revenue tab: money in, money out, the net and the return. The ROI Calculator doesn't use your team.
Exports
Export budget data as CSV or Excel. "Export to Google Sheets" copies the table to your clipboard and opens a new Google Sheet in your browser — press ⌘V to paste. No Google connection is needed.
