Sync placements take time — months from initial pitch to a "yes" (and the actual placement may be even later). The Pipeline keeps every submission organized so nothing slips through the cracks.
Submission stages
- Draft — you're preparing the pitch
- Pitched — sent to the supervisor or library
- Under Review — they confirmed they're listening ("thanks for sending, we'll keep it on file")
- Shortlisted — they're actively considering it for a project
- Negotiation — terms and fee are being worked out
- Placed — confirmed sync. Put the agreed fee on the submission. When the money arrives, log it in Business → Earnings and link it to this placement. The Revenue figure at the top of Sync Licensing is the Earnings total, so marking a card Placed adds nothing to it until you log an earning.
- Passed — a no (file for future reference; revisit when you have new work)
Follow-up reminders
Set a follow-up date per submission. The Follow-Ups tab groups them into overdue, due this week, and upcoming so you know which supervisors to nudge. Copy Email copies a check-in email signed with your artist name; if no name is known, the sign-off is left blank for you to fill in. A Draft submission with a follow-up date is listed too, but it shows "Not sent yet" instead of Copy Email: there is nothing to follow up until it is sent. Your Sync Agent drafts the note (Pitch Email); use Sequences in Contacts for multi-step follow-up.
Working from a brief
When a supervisor sends a brief ("Looking for upbeat indie rock for an ad, $5K budget, 60-second placement"), paste it into the Brief Matcher (Catalog tab → Match Brief). It scores your catalog against the brief, and "Create Submission" on a match opens New Sync Submission with that track already picked. Put the deadline in the submission's follow-up date so you don't miss the cutoff.
Earnings dashboard
Business → Earnings is where placement fees and royalties are logged and totaled, with a breakdown by type. The Revenue figure at the top of Sync Licensing is this Total Earnings. When you add or edit an earning, you can link it to a placement: only submissions marked Placed are listed, and picking one fills in its fee if the amount is empty. A submission's Fee is the agreed amount, and it isn't counted until you log the money here. Use it to focus future pitching effort on the highest-ROI relationships.
