# Welcome to MusicLaunch

What MusicLaunch is, how it works, and how to get the most out of it.

MusicLaunch is your all-in-one campaign management platform built specifically for independent musicians. Instead of juggling spreadsheets, scheduling apps, contact lists, budgets, and a dozen browser tabs, everything for managing a music release lives in one app — your data on your machine.

## What MusicLaunch does

- Plans music release campaigns from idea to launch (Campaign Dashboard)
- Schedules social media posts across platforms (Content Calendar + Social Hub)
- Manages press, playlist, and venue contacts (Contacts & Outreach)
- Pitches sync licensing for TV, film, and ads (Sync Licensing)
- Tracks performance metrics and growth (Performance dashboard)
- Manages your budget and ad spend (Budget Tracker)
- Catalogs your gear, songs, recordings, and collaborators
- Gives you a 15-member team for the business side (Manager, Publicist, Booking Agent and more; your first 30 days are included, counted from the day you activate MusicLaunch; after that, an optional plan)

## How your data is stored

All your data — campaigns, contacts, posts, budget, everything — lives in a SQLite database on your Mac, not in a MusicLaunch cloud account, and nothing syncs between computers. The app works offline for most features (the exceptions are social posting, your team, connected platform metrics and new news headlines, all of which need an internet connection). A few things do leave your Mac, and only for the feature that needs them: a post you publish goes to that platform (a photo for Instagram, Facebook or TikTok is first placed at a temporary public link, deleted automatically within about two days, so the platform can fetch it); emails you send go out through your Gmail account; requests to your team, with the data the assistant needs to answer, go through MusicLaunch's server to our AI provider (the server checks your license and counts your usage, and doesn't store your requests); the app checks your license with our license server; the Dashboard's Music Business News card reads public news feeds directly from each news site, so those sites see your Mac's internet address as they would for any visit (nothing of yours is sent, and MusicLaunch doesn't record what you read); and anonymous usage statistics are sent only once you have answered the usage-data question MusicLaunch asks the first time it opens, and not at all if you untick it there or turn it off later in Settings → Privacy. Details are in our Privacy Policy at musiclaunchapp.com/privacy.

> **Tip: Back up away from this Mac**
>
> Your MusicLaunch data lives only on this Mac, and we don't have a copy. Turn on Time Machine, and set up Settings → Data Backup → Back Up Now to an external drive or a cloud folder. The hourly snapshots and the header Save icon stay on this Mac, so they help undo mistakes but won't help if the Mac is lost.

## Your first 10 minutes

Before anything else, MusicLaunch asks you to read and accept its Terms of Service (click Agree to go on); you see that screen once, and again only if the Terms change.

The first time you open MusicLaunch, a few welcome screens walk you in. One of them, "Tell us about your release", asks for your artist or band name, the release title, whether it's a single, EP or album, the release date and your genre. All of it is optional ("Skip for now" skips it), and whatever you fill in goes into the campaign MusicLaunch starts you with, "My First Campaign": the release title becomes its name. You can change any of it later at the top of the Campaign page. A short tour of the main buttons follows, then you land on the Dashboard with that campaign. To see them again: Help → "Replay Welcome Wizard" or "Take the Interactive Tour". A replay fills in the campaign you have open and saves only what you change.

1. **Skim the sidebar**

   Each item is a major section. The icons match what you see — Campaign, Calendar, Social Hub, Contacts, etc.

2. **Check your first campaign**

   Your first campaign is already there. Open Campaign to change its name, artist, genre, release date, release title or type (click any of them), or to add phases and tasks. A campaign holds everything for one release — single, EP, or album. For another release, click the campaign dropdown at the top of the sidebar → New Campaign.

3. **Meet your team**

   Your team is included for your first 30 days, counted from the day you activated MusicLaunch. Open Your Team (top right) and ask your Release Manager to build your release plan.

4. **Connect your social accounts**

   Social Hub → Connect Accounts. Connect Instagram, Facebook, YouTube, TikTok or Bluesky so you can publish from MusicLaunch (TikTok uploads arrive as a notification in TikTok's Inbox).

5. **Add some contacts**

   Contacts → Import (from a CSV) or Add Contact. Even 10 industry contacts is a useful starting point.

6. **Explore Help articles**

   Browse the Help articles to learn how each feature works.

## Related articles

- [License & Activation](https://www.musiclaunchapp.com/help/license-activation.md): How to activate your license, move it to a new Mac, and find a lost key.
- [Campaign Dashboard](https://www.musiclaunchapp.com/help/campaign-dashboard.md): Create and manage your music release campaigns from idea to launch.
- [Social Hub & Connecting Accounts](https://www.musiclaunchapp.com/help/social-hub.md): Connect Instagram, Facebook, YouTube, TikTok and Bluesky, see what each connection can do, use copy-and-open for the rest, and reuse past posts with the Content Recycler.

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- From the MusicLaunch Help Center (Getting Started). The same guide is built into the app under Help.
- Web page: https://www.musiclaunchapp.com/help/welcome/
- All guides: https://www.musiclaunchapp.com/llms.txt
- Support: hello@musiclaunchapp.com