# SMS Campaigns

Write SMS blasts, pick recipients from Contacts, and hand the message to your texting tool.

SMS is one of the highest-engagement channels in music marketing — people open texts far more reliably than marketing emails. The SMS Campaigns tab inside Contacts lets you write the message, pick the recipients, and get everything into the texting service you actually send from.

## How SMS sending works

MusicLaunch doesn't send SMS itself (that would require carrier integration). Instead, each campaign holds a message template and a recipient list drawn from your Contacts. "Copy Message" puts the text on your clipboard to paste into your SMS tool, and "Export CSV" saves a CSV (with each recipient's name filled into the message) for bulk upload to a service like Community, SimpleTexting, or Twilio — these have their own pricing.

## Use cases

- Album-drop notifications to your superfan VIP list
- Show-day reminders to attendees who opted in
- Pre-save campaign reminders
- Exclusive content drops (early single previews, demos)

## Template variables

Templates can include {name}, {artist}, {link}, {title}, {venue}, and {date} as placeholders. Only {name} is filled in automatically (in the CSV export, using each recipient's contact name); fill in the rest before you copy the message. Messages over 160 characters are flagged because carriers split them into multiple texts.

> **Warning: Always require explicit opt-in**
>
> In the US, marketing texts generally need the recipient's prior consent under the TCPA, and violations can cost $500–$1,500 per message. Only message people who explicitly opted in (e.g., texted a keyword to your number, or filled out a form with SMS consent). This is general information, not legal advice.

## Related articles

- [Contacts & Outreach](https://www.musiclaunchapp.com/help/contacts.md): Build a music industry rolodex — press, playlists, venues, bookers, and more.

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- From the MusicLaunch Help Center (Contacts & Outreach). The same guide is built into the app under Help.
- Web page: https://www.musiclaunchapp.com/help/sms-campaigns/
- All guides: https://www.musiclaunchapp.com/llms.txt
- Support: hello@musiclaunchapp.com