# Performance Dashboard Track streaming, social growth, and engagement across platforms. The Performance section shows how your music and marketing efforts are doing — follower growth across your platforms, side-by-side platform comparisons, a fan funnel you log yourself, your playlist pitches, and the distributor reports and royalty statements you import. Data comes from connected platforms (live API metrics), CSV imports and manual entries (for platforms without APIs). ## What you see by default - Targets — goals you set yourself, which can follow a number MusicLaunch already has (see "Targets" below); the section starts empty - Growth Over Time — a followers line for each connected platform over the last 30 days, with a "Sync Now" button - Platform Summary — the latest follower count for each platform, with its growth where there is enough history (a dash when a platform has no follower count saved yet; Facebook "Page Likes" you type in Record Metrics count as Facebook followers, since they are the same number; YouTube subscribers you type there are not shown here, so type them into a YouTube target instead) - Spotify Streaming — monthly listeners, total streams, save rate and playlist count, once you have imported a Spotify for Artists CSV or entered them with Record Metrics (the card stays hidden until then) - Tabs for Cross-Platform, Fan Funnel, Playlist Tracker, Distribution and Royalties ## Targets A target is a number you are aiming for — 5,000 Instagram followers by release day, 10 blog features, 200 people at the release show. Click "Add Target", say what you are tracking and enter the target. Then either pick a number under "Track a number MusicLaunch already has", so "Where you are now" fills in by itself, or type where you are now. Add a deadline if you have one. Each target shows as a card with a progress bar, the percentage reached, and how many days are left (or that the date has passed). > **Note: Keeping progress up to date** > > A target can follow a number MusicLaunch already has: Instagram, Facebook, TikTok or Bluesky followers, Spotify monthly listeners or followers from your Spotify for Artists import or Record Metrics, or a number you recorded by hand in Record Metrics (Apple Music listeners, or Threads, SoundCloud or Bandcamp followers). The list only offers numbers that have a reading. The card then says "Follows your …" and always shows the latest reading. YouTube targets are typed: enter the number from YouTube Studio. A number you type stays as you typed it; when it changes, click the pencil on the card and update "Where you are now". A target named for one of these numbers ("Instagram Followers", "IG followers", "Spotify listeners") with nothing typed in "Where you are now" follows it by itself. One where you typed a number keeps it, and shows a "Link to your Instagram followers" button under its card: one click and it follows the number instead. The trash icon deletes a target (it asks first). Targets belong to the campaign you are in. ## Live API metrics For platforms you've connected in Social Hub (Instagram, Facebook, TikTok, YouTube, Bluesky), MusicLaunch pulls the current totals in the background — 15 seconds after launch, every 30 minutes while the app is open, and whenever you click "Sync Now". Each reading is saved as a snapshot, which is what the growth chart and Cross-Platform Comparison are built from. Spotify is the exception: the Spotify connection signs in your listener account, not your artist page, so MusicLaunch does not pull artist numbers from Spotify. Spotify followers, listeners and streams come only from a Spotify for Artists CSV import or "Record Metrics". YouTube is handled differently too: to follow YouTube's API policies, MusicLaunch keeps the statistics it pulls from YouTube for no more than 30 days, so YouTube lines never reach back further than that. For the same reason, exports from Performance and Social Hub leave YouTube's numbers out. ## Cross-Platform Comparison The Cross-Platform tab puts your platforms side by side for one measure at a time — Followers, Views / Plays or Likes. Views and Likes are lifetime totals as each platform reports them (Instagram views cover the last 30 days; TikTok views count public videos only). Not every platform provides every measure, and the tab says so on the card instead of showing a blank: - Instagram — followers, account views (last 30 days), likes on your posts - Facebook — Page followers; likes on your posts aren't tracked yet, and Page views need an extra Facebook permission MusicLaunch doesn't hold - TikTok — followers, views on your public videos, likes on your videos - YouTube — subscribers and channel views; channel likes aren't tracked yet - Spotify — followers from your Spotify for Artists CSV or Record Metrics; Spotify has no views or likes in its API - Bluesky — followers and likes on your posts; Bluesky has no view counts ## Manual metrics entry For platforms without an API (or where you don't want to connect), Social Hub → "Record Metrics" lets you type in numbers. The Performance dashboard shows a follower count you type in Platform Summary, Spotify numbers in the Spotify Streaming card, and a target can follow the numbers listed under "Targets" above. The Growth Over Time chart only draws followers for the platforms connected in Social Hub, so numbers typed for Apple Music, Threads, SoundCloud or Bandcamp don't appear on it. ## Fan Funnel (a manual log) The Fan Funnel tab is a logbook you fill in yourself, per campaign. Click "Add Touchpoint" and record where it happened (TikTok, Email, Live Show…), what happened, which stage it belongs to, a count and a date. Connected accounts never fill the funnel in automatically — if it's empty, nothing has been logged for the selected campaign yet. - Awareness — views, reach, impressions - Engagement — likes, comments, shares, streams - Conversion — follows, saves, pre-saves, email sign-ups - Superfan — merch, tickets, Bandcamp buyers, repeat supporters Each stage card shows its total, its top sources and the share that moved on to the next stage (capped at 100%, since the counts are typed in by hand). "Set Goal" on a funnel bar adds a progress ring. Entries can be deleted but not edited — delete and re-add one to fix a typo. ## Importing royalty statements On the Royalties tab, click "Import Statement" and choose your PRO. Then click "Select Files". You can pick several statement files at once, or drag them onto the window. CSV, TSV, Excel and .zip files all work. A zip can stay zipped: every statement inside it is read. PDF statements can't be read, so get the CSV version from your PRO's member portal instead. If you pick one file with one statement in it, its preview opens straight away. - Every statement goes into one list. Each one is marked Ready (with its entries, total and period), Check (with the reason) or Not imported (with the reason, for example a PDF or a file that isn't a statement). "Add more files" adds to the same list. - "Import All" imports every statement marked Ready, one after another, and shows how far it has got. - A statement marked Check is never imported by Import All. It is marked Check when its columns weren't recognised (you match the title and amount columns by hand), when no lines with a song title and an amount were found, when it looks like it comes from a different PRO than the one you chose (you choose which PRO to file it under), or when its contents are exactly the same as another statement in the list under a different file name (import it only if it really is a different statement). - At the end, a summary says how many statements and entries were imported, what was skipped and why, and which statements still need checking. Those stay in the list: "Check them one by one" opens each one so you can import it. If one couldn't be imported, "Try again" tries it again. - Importing a statement again replaces the earlier copy, so nothing is counted twice, and the summary says how many were replaced. The same statement picked twice in one import, for example a zip and the CSV inside it, is imported once. ## Royalties by song and country The Royalties tab shows the performing-rights statements you import (ASCAP, BMI, SESAC and others). "Songs by Royalties" lists every song. Click one to see where its money came from: - Who paid — each streaming service (its tiers are listed under it), each foreign collecting society with its country, and other music users - How it was played — on-demand or non-interactive streaming, radio, TV, mechanical and so on - When it was played — the quarter (or half-year) each payment covers - Where it was played — a world map and a list of countries. A domestic (US) statement covers the United States as a whole, and statements never report cities or states. The "By Country" card shows the same map for all your songs. The Imported Statements list marks a statement imported with an earlier version of MusicLaunch "import again for plays & periods". For a domestic (US) statement that is what it lacks: the earlier import kept neither its play counts nor its performance periods. An earlier international statement already shows its performance periods, and international statements never list plays. Import the same file again to fill in what the statement has. The earlier copy is replaced, so nothing is counted twice. To import a distributor report, click "Import Report" on the Distribution tab, pick your distributor, then click "Choose Report File" and pick the report in your Mac's Open window (CSV, TSV, TXT, Excel, or the .zip as downloaded). On the other tabs the same button reads "Import CSV" (choose your Spotify for Artists or other CSV with "Choose CSV File"), and on Royalties it reads "Import Statement". On the Distribution tab, "Top Tracks by Revenue" lists every track. Click one to see its revenue by store, by month and, when the report has a country column, by country on a map. CD Baby's royalty reports have no country column, so their tracks have no map. > **Tip: Daily snapshots build the growth chart** > > The followers-over-time chart is built from daily snapshots. The first time you connect a platform, the chart only shows from that date forward — there's no way to backfill historical data from before MusicLaunch was tracking. ## Related articles - [Social Hub & Connecting Accounts](https://www.musiclaunchapp.com/help/social-hub.md): Connect Instagram, Facebook, YouTube, TikTok and Bluesky, see what each connection can do, use copy-and-open for the rest, and reuse past posts with the Content Recycler. - [Campaign Dashboard](https://www.musiclaunchapp.com/help/campaign-dashboard.md): Create and manage your music release campaigns from idea to launch. --- - From the MusicLaunch Help Center (Performance & Analytics). The same guide is built into the app under Help. - Web page: https://www.musiclaunchapp.com/help/performance/ - All guides: https://www.musiclaunchapp.com/llms.txt - Support: hello@musiclaunchapp.com